Food, Dietary Supplements labeling, Nutrient Content, Health Claims

With modern society becoming increasingly focused on healthy eating, food labels help the consumer to make an informed decision. In its simplest form, a food label communicates the existing product information to the customer, thus assisting him in understanding the key ingredient, nutritional and safety information he needs to know about the product. Be it the initial product specification, the pack copy or the final artwork approval, food labeling is a complex and challenging process.

Freyr understands the challenges your company faces when attempting to create an attractive yet compliant food label. Assisting organizations with end-to-end labeling services, Freyr suggests and checks the claims of your product to ensure that it is compliant with the regulations. Freyr offers food labeling services for:

Nutrient Content Claims:

Nutritional claims are those which state, suggest or imply that a food has particular beneficial nutritional properties. This provides the consumer with all the relevant details to make an informed choice about whether to purchase the product or not, and gives them the ability to choose foods that are well suited to a healthy and balanced diet.

Typically, the nutritional label includes information on energy, calories, fats, of which saturates, carbohydrates, sugars proteins and salt. It is vitally important that all this information is accurate and correct, as all nutritional details must comply with the Regulations.

The main change to the nutritional declaration under the mentioned regulation is in the order of the nutrients, and that salt should be declared rather than sodium. In addition, the regulations have certain rules governing the provision of voluntary nutrition information, particularly for the front of pack labeling, the nutritional labeling of non-pre-packaged foods and the energy labeling of alcoholic drinks. Some nutrients are now prohibited to be declared. A nutrient content claim expressly or by implication characterizes the level of a nutrient in a dietary supplement.

Health Claims:

A Health claim is complex. It usually states/suggests/implies that a relationship exists between a food category, a food or one of its components and health.

• Health function claims

• Disease risk factor reduction claims

• Special population health claims