Cosmetic Claims Review & Substantiation | Global Compliance

In today’s highly competitive beauty and personal care market, cosmetic product claims play a crucial role in shaping consumer perception and defining brand identity. However, every cosmetic claim—whether on packaging, labeling, digital platforms, or advertisements—must comply with applicable global and regional regulations. Non-compliant or misleading claims can result in regulatory warnings, product recalls, enforcement actions, or delays in market entry.

What Is a Cosmetic Claims Review?

A cosmetic claims review is a systematic evaluation of all statements made about a cosmetic product’s benefits, performance, and intended use. This review helps determine whether the product remains within the regulatory definition of a cosmetic or if its claims suggest a therapeutic or drug-like effect. Well-substantiated, clear, and compliant claims not only support regulatory alignment but also enhance marketability across global jurisdictions.