Cosmetic Legal Representative (LR) & Global GTM Services

A Cosmetic Legal Representative (LR) (called “Responsible Person” in the EU/UK) is the legally accountable entity in a specific market that ensures your cosmetic product complies with local regulations. They act as the official contact for authorities and are responsible for things like:

• Product safety compliance

• Maintaining the Product Information File (PIF)

• Ensuring correct labeling and claims

• Handling regulatory inspections and notifications

Without an LR/Responsible Person in many regions (especially EU, UK, and several Asian and LATAM markets), a cosmetic product typically cannot be legally placed on the market.

Go-To-Market (GTM) services are broader support services that help a brand prepare for launch in those regions. They usually include:

• Checking and classifying the product under local rules

• Reviewing formulas for compliance

• Assessing labels and marketing claims

• Preparing regulatory documentation and dossiers (PIFs, registrations, notifications)

• Building an overall market entry strategy