Impact of PPWR on Food Supplement Packaging Compliance

The European Union will tighten environmental regulations to adjust its ambitious sustainability goals, but the proposed Packaging and Packaging Waste Regulation (PPWR)  Regulation (EU) 2025/40 will begin a comprehensive change in the industry. These changes are particularly important for the food and food supplement sector, as they rely heavily on a variety of packaging materials for security, labeling and marketing. Replacing existing packaging and EU package waste (PPWD), PPWR aims to address the escalating environmental impact of packaging waste. Due to attachment goals, stricter design requirements and robust compliance obligations, Regulation (EU) 2025/40 will significantly affect product packaging, label management, and  distribution planning through the EU market. What is PPWR?  Packaging and Packaging Waste Regulation (EU) 2025/40 is part of the European Green Trading and Circulation Action Plan, which will allow all packaging in the EU market to be recyclable or reusable by 2030.  Reduction of total packaging waste Promoting reuse and replenishment systems Improved recyclability and composting Clear labeling rules prevent green washing Harmony of EU packaging regulations in EU member countries Important changes to Regulatory Context (EU) 2025/40 PPWR supplements several important missions for food and food manufacturers. 1. Recycling capacity requirements The entire recycling package must be designed by 2030. This means that multi-layer recyclable plastics  need to be promoted or redesigned, which requires a significant effect on packaging strategies. 2. Required reuse goals PPWR promotes reusable packages for  food, drinks and e-commerce programs. Companies may need to implement infrastructure for collection, sanitization, and redistribution. 3..Extra packaging restrictions Companies need to prove that the packaging size and materials are optimized. Oversized packaging or unnecessary plastic inserts can be considered non-integrated. 4. Display obligations The new labeling standards require clear instructions for disposing and identifying the type of packaging material. False or ambiguous claims will be enforced. 5. Digital products pass Manufacturers may be able to grant digital access to information about sustainability, material composition and recyclable packaging. Impact on the industry for packaging regulations for food and food packaging The industry faces many challenges in the context of  Regulation (EU) 2025/40. New Formulation of Packaging: Materials such as multi-layer films may not meet recyclability standards. Increased compliance costs: Sustainable food packaging, label updates, system reuse  and compliance testing involve significant investments. Market Access Risk: Non-compliant products can refuse entry into the EU market. Inventory and Supply Chain Adjustment: Region-specific packaging may be required that interfere with the global supply chain. Deletion and Claim Monitoring: "Eco-friendly" or "biodegradable" claims must be justified or risk enforced. Consequences of non-violation The following are the non-violations of Regulation (EU) 2025/40: FINNATS and legal punishments in EU countries Product call with non-integrated packages Loss of consumer trust due to misleading claims Restricted market access for non-integrated products How Freyr can help Due to its deep regulatory expertise, Freyr is uniquely positioned to support food and food  manufacturers with the transition to PPWR conformance. Packaging Compliance Audit: Evaluate  current packaging against Regulation (EU) 2025/40 Requirements Label and Green's Claim Review: Creating Accurate and Justified Claims  in accordance with the EU  Recyclability and Environmental Marketing Guidance: Conformance Design, Labeling, Disposal Information Packaging Support Redesign: Develop packaging strategies that meet recyclability and reuse reuse standards Regulatory Secret Service and Continuous Updates: Stay  Functionally functional regulatory support: Integrated services for packaging, product compliance and marketing The time to act is nowPackaging and Packaging Waste Regulation (PPWR) or Regulation (EU) 2025/40 will enter implementation, but early preparation will ensure a smoother transition and long-term success. Evaluate your packaging strategy now to prevent the risk of suitability at the last minute. Tell Freyr today to assess the PPWR preparation and ensure sustainable success in the EU market.